Award-winning agency creates an Outstanding website for New College Telford…
Education marketing specialists Lesniak Swann have been working with New College Telford to design and build their new website.
The old college website was dated and very difficult to manage, so a platform upgrade and complete rebuild and redesign was in order. With a specific requirement to build the website on an open source Content Management System (CMS) platform, the web team at Lesniak Swann wanted to make sure that the design of the website worked well for the end-user.
After building wireframes and drafting some initial designs, the team at Lesniak Swann spent time working with students from the College to ensure that the navigation and usability were spot on. Students were asked to use the wireframe to find a specific course and apply online, and 100% of them were able to do this within 4 clicks. Feedback on the website design from students was then used to ensure that the final website was appealing to the 16-19 year old target audience, without alienating other user groups such as parents. The content of the website was restructured to reflect the needs of the main user group, with clear navigation to the most popular, sought after information.
As well as building and designing the new website, Lesniak Swann have also developed a new online application form that replaces the College’s old paper version, streamlining the application process for students.
The new mobile-responsive website is fresh, vibrant and modern in design, and Lesniak Swann have introduced various search options, helping students to find the course they’re looking for quickly and easily. The new CMS allows the College’s web team to keep the website updated, and add new content as and when required.
Clive Wood, Marketing Manager at New College Telford, has been pleased with the results; “Lesniak Swann have worked within our technical and creative brief to deliver a website that looks great and works exceptionally well. In testing, our students gave some fantastic feedback, and really enjoyed contributing to the design of the website. We now have a fresh, modern website that is highly engaging for our target audience and reflects our forward-looking ethos. We look forward to working with Lesniak Swann in the future.”
To find out how Lesniak Swann can create outstanding results for your website, visit www.lesniakswann.com or call
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