Cloggs.co.uk nominated for 5 eCommerce Awards for Excellence in association with Chase Paymentech…
Online and retail footwear retailers Cloggs.co.uk have been shortlisted for 5 prestigious eCommerce Awards for Excellence, being highly commended for a variety of different elements of their dynamic footwear business.
Cloggs.co.uk have been shortlisted in the ‘Best Clothes, Shoes & Fashion eCommerce’, ‘Multiplay eCommerce Company of the Year’, ‘Best eCommerce Design (1 year or older)’, ‘Best eCommerce Customer Service Award’ and ‘Medium eCommerce Company of the Year’ categories for the 2015 eCommerce Awards for Excellence in association with Chase Paymentech. The award nominations, which are an incredible honour in the world of eCommerce, and Cloggs.co.uk’s incredible developments within the past 12 months both with their online site and their physical high street stores, have helped secure their spot as finalists.
The incredible nominations come merely a few months after Cloggs.co.uk were awarded the honour of ‘Best Multichannel Retailer – Under £10m turnover’ at the highly-esteemed Drapers Digital Awards in May, beating a host of big names to claim the top prize.
The last year has seen Cloggs.co.uk leap from strength to strength – making incredible changes to their digital presence and expanding their high street locations, adding stores in York and Newcastle city centres to their name, complementing their existing store in Shrewsbury. Welcoming exclusive luxury and high-profile brands like Dubarry of Ireland on board saw Cloggs.co.uk’s brand repertoire expanding no end last year. This has continued in 2015, with exciting brands including Steve Madden, French Sole and R.M Williams to name but a few joining Cloggs.co.uk for the upcoming Autumn/Winter season.
Comprehensive steps were taken to unify the Cloggs.co.uk brand and experience across the high street stores and the responsive website – integrating the brand ethos, customer service propositions which are the heart and soul of the brand, and indeed the buying experience. This has set Cloggs.co.uk at the forefront of modern retailing, creating a truly unique brand consistency across all platforms.
Designing and developing a responsive design was another key turning point for Cloggs.co.uk as a brand, helping to provide a seamless browsing and buying experience for their customer base. The result of embracing this new technology and working hard to unify the shopping experience across multiple platforms is a 50% increase in traffic year-on-year, and a conversion rate which has more than doubled, statistics showing a 114% growth in turnover from the previous year.
To be shortlisted for one, let alone five eCommerce Awards is an incredible achievement and a nod to the ongoing developments Cloggs.co.uk are undertaking to improve their buying experience for customers. Placing the customer at the forefront of every decision has shown outstanding results for Cloggs.co.uk over the past 12 months, and the team hope to continue improving in this manner moving forward. The eCommerce Award nominations have provided the perfect encouragement to head into the new Autumn/Winter season with a bang and ensure that 2016 will be an even more impressive year than the one before.
About Cloggs:
Having been online since 1998 and with a high street heritage which stretches back to 1979, Cloggs is a familiar fixture in British footwear retailing. The company pride themselves on providing an outstanding selection of brands, quality customer services and extremely competitive prices both online and in-store. They are based in Gravelly Hill, Birmingham, with physical retail locations in York, Shrewsbury and Newcastle.
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