Three million users and blipps on every corner from Downing Street to Outer Mongolia…
Blippar, the leading mobile visual discovery and augmented reality app, has today announced it has reached three million users worldwide and 18.5 million blipps (user interactions) since its launch in the summer of 2011. To celebrate the second anniversary – and a milestone that has coincided with Blipps appearing on every UK street corner as part of the nationwide Art Everywhere project – the business is providing an illuminating insight into the richness of its data, revealing user interactions as far afield as Outer Mongolia, in the US Senate and at No. 10 Downing Street.
Founded in London in 2011, Blippar has acquired its single-app audience of 3 million users via direct campaign work with over 750 world-leading brands and publishers across the globe, including Coca Cola, L’Oreal, Conde Nast, Nestle, The Independent, The Daily Mail, Pepsi, Argos, Unilever and Jaguar.
The global success of Blippar’s engaging brand and media campaigns has fuelled the young company’s rapid growth, enabling a New York office to be opened in 2012 and resulting in an invitation from Prince Harry and David Cameron to join them at a showcase of the ‘Best of British’ US imports earlier this year in New York. At present, Blippar employs over 40 staff across the two offices.
This month, to coincide with the anniversary, tens of thousands of UK street corners have been made blippable due to Blippar’s involvement with Art Everywhere, a campaign that sees the UK’s streets turned into the world’s largest free art exhibition. Every member of the public that interacts with an art poster is mappable in real-time to each site enabling the tracking of which pieces are generating the most interactive interest.
The data implications for ROI on media-spend have not been lost on traditional ATL marketers and media owners and encouraged Blippar to delve a little deeper into their data, uncovering a few intriguing possibilities and questions, such as:
- Bieber-fever has hit as far afield as Outer Mongolia!
- David Cameron may be a non-patriotic Heinz Ketchup lover?
- The US senate’s preferred brand of beer may well be Budweiser…
For the the full press release, images and quotes from Blippar’s founder Ambarish Mitra, please visit The Digital Newsroom: http://www.
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