Top Tips for Small Business Communications…
With recent reports stating that the UK is falling behind the rest of Europe by nearly 50 % in terms of the number of new businesses being created, it’s clear that small business owners are finding it increasingly hard to thrive in the competitive business world. Small Business Advice Week aims to help the UK’s 4.5 million SMEs flourish against corporate giants, with advice from experts and businesses alike on the issues and challenges facing these growing companies. Whether you are starting your own business and need to build your client base, or already have an existing business that needs to stand up against bigger players, it is important that your business is easily accessible to customers. Here Rory Whelan, Voice Marketing Manager for eReceptionist, explains his top tips to ensure effective business communications.
1. First impressions are everything
Convey the impression of being a nationwide organisation, without the need to actually expand your business through setting up a 0800 number. This will immediately give the image of an established and confident enterprise. Extend that further by recording a bespoke professional welcome message.
2. Pick up the tab of any incoming call
Freephone numbers like 0800 ones have a greater potential to increase call volume compared to local and revenue sharing numbers. Footing the bill shows prospective consumers and new business that you value their custom.
3. Don’t ignore a single call
Our research shows that 59% of consumers would choose not to leave a voicemail if their call was unanswered. Don’t let this happen, as the research also shows that if a call goes unanswered, more than a third of people will simply call the next business on their list. Take out a call management package to ensure you’re in control and never miss a call.
4. Manage your calls online
Save precious time by handling your call management package online – a quick update to your call scheduler to match your diary ensures your business is always connected and easily accessible to existing and potential customers even when you can’t be.
5. No need to worry about moving
It’s easy and cost-effective to move your existing landline number, so there’s no need to worry about the impact it may have on your customer base.
6. Streamline deals by signing everything digitally
Set up a digital signature and you can dramatically reduce the time it takes to convert new business into revenue. Digital signatures allow you to sign orders or contracts anywhere right from your mobile and fax or email them back for less than 25p per day.
Article written by Rory Whelan, Voice Marketing Manager, j2 Global – providing advanced communications for more than 11 million customers in more than 4,100 cities around the world. For more information on the eReceptionist products, go to www.ereceptionist.co.uk
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